Munsell Color System; Color Matching from Munsell Color Company > Articles by: Aleksandar Macasev

Emotions… Why that Color?

“Because I like it,” could be an answer to the question from the title of this blog series and it wouldn’t be any less valid than any other answer. In previous posts I tried to analyze what influences our color … Continue reading

Art… Why that Color?

That feeling of awe when I received a set of 24 color markers as a kid has never gone away. That box contained the whole world. The possibilities were endless and just waiting to be released. My generation grew up … Continue reading

4 color swatches for brands like coke, gap, starbucks and tmobile

Commerce… Why that Color?

The role of color in our contemporary consumerist culture combines all other aspects discussed in earlier posts (gender, culture, language, communication). It’s also brilliantly summed up by Miranda Priestly from “Devil Wears Prada” (2006) (mentioned in the first “Why That … Continue reading

A red circle in the center of a black square

Signal… Why that Color?

A couple of months ago I suffered from a pretty exhausting viral infection. Every half-hour I found myself with one of those Vicks thermometers in my mouth waiting to see what color the little round display would show. I didn’t … Continue reading

Range of colors from red to blue; gender color stereotypes of pink and blue.

Gender… Why that Color?

I found myself one day in a baby store looking for a gift after the sister of a friend had just become a mother. In the middle of the store I suddenly stopped dead in my tracks when I realized … Continue reading

9 flags in a grid all in red, white and blue

Culture… Why that Color?

‘The red and white and starry blue Is freedom’s shield and hope.’ Stars and Stripes Forever, John Philip Sousa Last year on the 4th of July a friend of mine posted red, white and blue on the Chromapost Social Network. … Continue reading

An array of color lines on a black background with a number naming system associated with them

Language… Why that Color?

“The meaning of a word is its use in the language.” – Ludwig Wittgenstein My Grandma belonged to the generation that easily slipped German words into their native Serbo-Croatian. She was also a skilled seamstress and I heard her many … Continue reading

Chromapost building showing a wrapped around banner of various color swatches by Aleksandar Macasev

Why that Color?

“…it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile … Continue reading