Munsell Color Branding for Corporate Identity Branding
Color branding has been used in corporate identity branding for years to invoke emotion and is an element of brand recognition. Color is an obvious identifier, and it helps us create meaningful and memorable associations. … Continue reading
Munsell Color Order System; Why it is the Best
A.H. Munsell thought of everything when he developed the Munsell Color Order System, including the top ten reasons why it works so well. So Munsell was not only an artist with latent scientist tendencies, but also a good marketer. Here … Continue reading
Munsell Color Chroma – 3rd Step in Munsell Color Order System
Albert Munsell again returned to his artist roots to develop the color chroma scale, which refers to the strength (also known as saturation) or weakness of a given color. … Continue reading
Munsell Color Value Scale: The 2nd Step Away From Color Anarchy
Albert Munsell had “color conviction.” He was determined to develop an effective, systematic means for communicating and teaching color, much like the three-dimensional system of music where each sound is comprised of three elements—pitch, intensity and duration. … Continue reading
The Munsell Color Wheel Charts & Theory Behind Them
Imagine yourself back in the late 1800’s… electric light bulbs were “high tech” and Albert H. Munsell, being from the metropolitan Boston area, was unlikely to have indoor plumbing. … Continue reading
Lightfastness Rating: R&F Handmade Paints Uses the Munsell Value Scale
Richard Frumess, President of R&F Handmade Paints, shares his experiences using the Munsell color system to test for lightfastness and create color standards for their high-quality oil sticks and encaustic paints. … Continue reading
Albert H. Munsell: Artist and Author of A Color Notation
Ground breaking work in art and science color communication tools Although best known for his groundbreaking work on a visually organized system of color—A Color Notation—Munsell was also an accomplished artist. He was known for his portrait paintings and seascapes … Continue reading