
From Color to Cash – How Brand Color Motivates Buyers
We’re in the business of color; and so is everyone else who’s selling a product or influencing behavior. Whether brand color or retail color design, it’s no secret that color sells. … Continue reading

3 Ways Color Manipulates You
Color seems so obvious. What many of us don’t realize is that psychologically, perhaps even subliminally, color influences decisions we make every day. Here, we explore 3 ways color psychology, operates in stealth-like fashion. … Continue reading