Color is an integral part of a product’s brand identity as it creates an emotional connection with consumers. It’s also one of the top key influences in consumer buying decision as it reflects self-expression...
A couple of months ago I suffered from a pretty exhausting viral infection. Every half-hour I found myself with one of those Vicks thermometers in my mouth waiting to see what color the little round display...
The Color Chocolate History
The questions I have been investigating lately is when did, “chocolate” become a word to describe a color and what color was that, exactly? These questions are not as...
I originally came across the Munsell Colour System when I bought the student set back in 2001. Compact, but nonetheless very comprehensive, the set also included practical exercises which were a great...
I found myself one day in a baby store looking for a gift after the sister of a friend had just become a mother. In the middle of the store I suddenly stopped dead in my tracks when I realized that I couldn’t...
A fairly common idea about archaeology is that the goal is “to dig up stuff”—bits of pottery, bones, perhaps a stone tool or a hand-wrought nail. While this is indeed part of what archaeologists...
‘The red and white and starry blue
Is freedom's shield and hope.’
Stars and Stripes Forever, John Philip Sousa
Last year on the 4th of July a friend of mine posted red, white and blue on the Chromapost...
My enchantment with the color continuum began during my tenure as a Foundations instructor at Tyler School of Art, where the traditional color wheel still lies at the heart of the study and application...
When I try to depict natural tones and colors in my art, the Munsell Color system illustrates how my choices work. The system incorporates the main components that are identified when using color, and...